Looks like the same material of a cover i purchased from Autozone for about $100. Relatively thin material. It had the same case and everything other than no brand/logo of course. The center holes for the metal wire and lock were white plastic as i recall. The cover was fairly durable and just ok for keeping rain out. Not as thick a material as the BMW branded version. If you plan to store your car outside, you may want to add a pair of holes/hard rubber grommets on on the front 1/5 or so and rear 1/5 or so and use bungie cords to keep the cover from not blowing off the automobile.