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I guess the MSRP of $400,000 is a bargain...
http://www.autoblog.com/2007/01/29/first-us-bound-rolls-royce-phantom-drophead-coupe-sells-for-2-m/

Case in point: the first customer Rolls-Royce Drophead Coupe. The new convertibles carry a starting price of $407,000, making them ultra-ultra-exclusive to begin with. They won't start arriving until this summer, but real estate developer Raymond Lutgert can rest easy in the knowledge that no person in North America will get one before he does. That's because he paid $2,000,000 for the privilege of getting the first one to come across the pond.

Coming in second to the new Roller was a Bentley Continental GTC, which pulled in an equally-staggering winning bid of $1.3 million
 
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